Despite the global popularity of the Nintendo Switch console, the overpriced successor Switch 2 and game cartridges continue to spark discussion among gamers. Recently, Kit Ellis, the former PR manager of Nintendo, talked to Krysta Yang about the gaming giant's pricing philosophy in a video.

In the video, Kit Ellis emphasizes: "Nintendo products have extraordinary value, and we must always respect that value. That's why our products are rarely discounted – value is value, and we believe in the philosophy of 'respecting the value of our products' because we create something very special. He added that this philosophy has led to the incurring of first-party titles such as The Legend of Zelda and Super Mario Bros. in stark contrast to the frequent discounts on Xbox, PS5 and even Steam.

He described the consumer psychology of Nintendo players this way: "As Nintendo players, you should have been cultivated to know: 'If I want to buy this game, it's better to buy it now, because it will never drop in price.'" In this regard, the gaming industry playfully coined the term "Nintendo tax", and he admitted: "Our $60 game is completely different from other 'garbage games' that are also priced." The quality, polish, and detail of Nintendo's products determine its premium, and gamers will eventually understand that. "

Although gamers continue to complain about the "Nintendo tax", the popularity of the first-generation Switch and its first-party games may confirm Nintendo's views and pricing philosophy. Will you guys go buy a Switch 2 this time? Feel free to share your thoughts in the comment section.